# Outbound media pitch templates Five templates for contacting Indian fintech journalists, podcast producers, and newsletter editors. Each template is designed for a specific type of coverage. Usage rules: - Never use a template verbatim. Personalise the opening paragraph to reference something the journalist has already written. - Keep every pitch under 180 words in the body. - Never attach the full press kit; link to `bharathshiksha.com/press` (or the specific file from this kit). - One follow-up after 72 hours if no reply, then stop. - Never paste the same pitch to multiple journalists on the same piece simultaneously. --- ## Template 1 — the data-led pitch (SEBI F&O angle) **Subject:** Unpacking the SEBI 89% retail F&O loss figure — data angle **Body:** ``` Hi [first name], Your piece on [specific recent piece title] connected with a specific question Bharath Shiksha is working on — why the 11 per cent of Indian retail F&O traders who make money do so, and whether the disciplines involved are teachable at retail scale. We have research-desk data across the SEBI 2024 study that may be useful for a follow-up: distribution of losses by trader experience, strategy type, and concentration behaviour — along with a framework that separates what the winning 11 per cent consistently do. If you are working on anything related, we can send a fact sheet, quotable expert material, and a named spokesperson for a short interview. Our press kit, including a one-page brief and the full statistics set with sources, is at bharathshiksha.com/press. Thanks for considering. — Bharath Shiksha Research Desk press@bharathshiksha.com ``` --- ## Template 2 — the explainer pitch (how the curriculum works) **Subject:** How an institutional-grade trading curriculum can be built at retail prices — explainer angle **Body:** ``` Hi [first name], There is a curriculum-design story buried in how Bharath Shiksha pairs a 14-page worksheet with each 75-minute volume, then gates progression with a 10-question quiz at a 70 per cent threshold. The pedagogy is standard in institutional CFA and CQF preparation but almost absent from retail Indian trading education — where worksheets are typically labelled "resources" and quizzes are optional. If this is useful as the skeleton of a piece on retail-education pedagogy, we have sample worksheet pages (redacted), gate-quiz question examples, and retention-research citations ready to share. Our press kit is at bharathshiksha.com/press. Happy to set up a 20-minute call with a curriculum lead if it is helpful. — Bharath Shiksha Curriculum Team press@bharathshiksha.com ``` --- ## Template 3 — the founder / personality pitch (podcast) **Subject:** Podcast guest idea — Indian retail trading education and the SEBI 89% problem **Body:** ``` Hi [first name], Your [specific recent episode title] covered [specific topic] from an angle many Indian fintech shows avoid. Along similar lines, Bharath Shiksha could contribute a guest appearance on: — The distribution behind the SEBI 89 per cent loss headline — What the 11 per cent who make money do that is teachable — Why Indian retail education tops out at options basics and how an institutional curriculum closes the gap — The shift from discretionary to systematic trading for working professionals A named spokesperson can be made available for a 45-60 minute conversation with 72 hours' notice. We can pre-align on topic boundaries and suggested questions. Press kit: bharathshiksha.com/press. Thanks. — Bharath Shiksha press@bharathshiksha.com ``` --- ## Template 4 — the newsletter / fintech editor pitch **Subject:** A thirty-volume Indian trading curriculum — one-line for your [newsletter name]? **Body:** ``` Hi [first name], [Newsletter name]'s coverage of [specific recent item] suggests an overlap with Bharath Shiksha — an institutional-grade Indian trading curriculum covering chart reading through AIF Category III operations, thirty volumes across six stages. If a single-sentence mention or a one-paragraph explainer fits your cadence, three framings: — A concise "what is it" line (see our medium boilerplate, 80 words) — The data hook (₹51,689 crore retail F&O loss pool in FY24, and the three disciplines that separate the winning 11 per cent) — The contrast hook (how the curriculum extends past where Zerodha Varsity ends) Boilerplate paragraphs and the full fact sheet: bharathshiksha.com/press. Happy to draft copy to your house style if that is useful. — Bharath Shiksha press@bharathshiksha.com ``` --- ## Template 5 — the long-form feature pitch **Subject:** Long-form angle — the Indian retail-to-institutional gap **Body:** ``` Hi [first name], For a feature piece, Bharath Shiksha can offer something more specific than a standard company profile: an inside look at how an institutional trading curriculum is designed for retail access, including pedagogy trade-offs, presenter credentialling, and the Indian-market-specific execution detail that usually gets compressed out of trading content. What we can offer under embargo: — Sample screenplay pages from three stages (Foundation, Professional, Institutional Elite) — Interviews with a curriculum lead and, on request, one credentialled presenter — Access to worksheet and gate-quiz sample sets — A pre-approved quote bank (see bharathshiksha.com/press/04-sample-quotes.md) Standard embargo windows are 72 hours; exclusivity windows of up to 14 days can be arranged for a deep feature that adds original reporting. Press kit: bharathshiksha.com/press. — Bharath Shiksha press@bharathshiksha.com ``` --- ## Target-list starter (for outreach planning) These are the outlets whose beat fits Bharath Shiksha most naturally. Build the contact list inside a CRM with the journalist's beat, recent pieces, and the template that matches best. - **The Ken** — fintech beat, Indian business subscriber base - **Moneycontrol** — mass-market financial, retail investor coverage - **Mint** — broader financial daily with fintech depth - **Business Standard** — traditional markets beat - **Economic Times Markets / Wealth** — retail investor education vertical - **YourStory** — startup and fintech feature coverage - **Inc42** — startup ecosystem, venture-stage companies - **Entrepreneur India** — lifestyle-framed founder coverage - **FactorDaily** — tech-adjacent long-form (where still active) - **Podcasts**: *Paisa Vaisa* (Anupam Gupta), *The Desi VC*, *Mo Money* (Ben Powell for India angles), *Capitalmind podcast* - **Newsletters**: *The Signal* (The Ken), *Long Story Shorts*, *Finshots*, *capitalmind.in*