# Image brief — what to request and where it lands

For journalists who need imagery for an article, podcast episode art, or a newsletter hero. All assets are provided on request at press@bharathshiksha.com.

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## Logo pack

**Available variants:**

- Bharath Shiksha wordmark — deep black on white
- Bharath Shiksha wordmark — ivory on deep black
- Bharath Shiksha wordmark — gold (#cfab49) on deep black
- Bharath Shiksha stacked lockup — brand gold on deep black
- Bharath Shiksha mark only (no wordmark) — for favicon / small use

**Formats delivered:**

- SVG (for scalable use)
- PNG at 2000px width, transparent background
- PDF (print-ready)

**Usage rules:**

- Never stretch, recolour outside the approved palette, or add effects.
- Minimum clear space around the mark equals the height of the wordmark.
- Minimum size: 120 px wide for screen, 25 mm wide for print.

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## Curriculum screenshots

**Available set:**

- curriculum.html page (desktop hero)
- pricing.html (full pricing table)
- A sample volume detail page
- Portal dashboard (student view) — mock data only, no real student information
- A redacted worksheet sample page (Stage 1 Volume 1 or Volume 2)
- A gate-quiz screenshot (question UI with timer)

**Formats delivered:**

- PNG at 2880×1800 (Retina)
- JPG at 1920×1080 for constrained-bandwidth outlets

**Annotations:**

On request, screenshots can be delivered with numbered callouts (1, 2, 3…) and a separate caption key, so a journalist can highlight specific UI or curriculum features in a feature piece without needing to mark up the image themselves.

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## Photography briefs

The academy does not maintain a large stock of portrait or lifestyle imagery. For requests, the following briefs indicate what can be arranged with a 10-day lead time.

### Presenter portraits (Stages 4-6)

- Professional headshots of credentialled presenters who have signed release forms
- Context: shot against a neutral wall, consistent studio lighting, matching Bharath Shiksha palette
- Delivered at 2400×3000 pixel portrait, plus a 2400×1600 landscape crop
- Each portrait paired with a 60-word credential line for caption use

### Curriculum workspace imagery

- Mid-shot of a physical printed worksheet on a desk next to a laptop open to the Bharath Shiksha portal
- Shot warm and neutral, no branded merchandise visible, no on-camera presenter
- Purpose: hero imagery for lifestyle-framed pieces (retail-trader-at-desk stories)

### Event / launch imagery

Not available. The academy does not maintain launch-event or team imagery for press use.

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## Illustrations and infographics

The following can be exported from the Bharath Shiksha site and delivered in editorial-ready formats:

- Six-stage curriculum ladder (horizontal)
- Six-stage curriculum ladder (vertical)
- Risk-of-ruin curve (with Indian retail worked example)
- India VIX regime-zone diagram (Zones 1-4)
- Scaling-ladder diagram (paper to ₹50 lakh live capital)
- Brinson-Hood-Beebower attribution decomposition (for Stage 6 / AIF pieces)

**Formats:**

- SVG (preferred; scales cleanly)
- PNG at 2400 px width for bitmap workflows
- A plain-language caption, 40-80 words, supplied with each infographic for accessibility

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## Social-card templates (Open Graph and Twitter Card)

For publications that syndicate the Bharath Shiksha link in their social feeds, OG and Twitter Card images are already set on bharathshiksha.com at the default specs (OG 1200×630, Twitter 1200×675). No additional request is needed — the shared link resolves correctly.

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## Permissions and credit

All imagery is offered with a **non-exclusive editorial licence** for the duration of the piece. Credit line should be either:

- *Courtesy Bharath Shiksha*
- *Bharath Shiksha / bharathshiksha.com*

Commercial reuse (advertising, book covers, sponsored content) requires a separate licence. Email press@bharathshiksha.com.